Syllabus Information

1. General information

To provide the student with the basic tools to develop communication strategies for the tourism product-services and more specifically to achieve that the student:

- Learn and internalize the concept of positioning as the starting point of the communication strategy.

- Know and handle basic communication tools.

- Create a positioning communication program combining different tools.

- Observe and practice with Public Relations techniques.

2. Learning results

- Defining the appropriate positioning for specific target audiences

- Design communication mix interrelating communication tools.

- Devise public relations actions for specific cases and diverse audiences

3. Syllabus

- Public relations in tourism. Different audiences and techniques

- Protocol and event organization

- Interpersonal communication tools

4. Academic activities

Attendance to theoretical classes: 30 hours

Attendance to practical classes: 30 hours

Attendance to tutorials: 10 hours

Autonomous work of the students (problems, preparation of cases, etc.): 80 hours

5. Assessment system

Content tes 60%

Student Portfolio/Group Work 40%